BE CLEVER is the brain child of Marzia Chierichetti who moved to Kenya from Italy on 1999. The company is situated amongst the palm trees and sand dunes on the edge of The Indian Ocean at Che Shale beach, 30 km north of Malindi.
Actually she dwells and works between Ibiza, Malindi and the south of France.
The workshop has been built with zero environmental impact and works with local people who have been trained to produce precious pieces from all natural and recycled materials. The complex has no industrial machinery or equipment and everything is handmade produced.
Over the years BE CLEVER has designed and produced interiors for private apartments, private villas and hotels, together with extensive collections of handmade jewellery and bags.
The imaginative capacity to perceive essential and organic forms in recycled or casually reached materials is the essence of the philosophy of Marzia Chierichetti and her project design.
BE CLEVER is reaching out and gaining a clientele who are demanding an ethical approach to creativity and design and this environmentally aware approach is foremost in our concept.